Backcountry Outpost (“BCO,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make purchases, interact with us in-store, or otherwise use our services.
This Privacy Policy should be read together with our Terms of Service, which are incorporated by reference.
1. Information We Collect
A. Information You Provide
- Name
- Billing and shipping address
- Email address
- Phone number
- Date of birth (where legally required)
- Government-issued identification (for regulated transactions)
- Firearm transaction records (including ATF Form 4473 and ATF Form 4 where applicable)
- Payment information
- Account login credentials
- Customer service communications
B. Automatically Collected Information
- IP address
- Browser type and device information
- Usage data and page interactions
- Cookies and similar tracking technologies
C. Firearms & NFA Compliance Data
As a Federal Firearms Licensee (FFL), we collect and retain information required under federal, state, and local law, including compliance with the Gun Control Act and National Firearms Act (NFA).
Firearms transaction records, including ATF Form 4473 and NFA documentation, are retained as required by ATF regulations and federal law. These records are not subject to deletion upon consumer request where retention is legally mandated.
2. How We Use Information
- Process and fulfill orders
- Verify identity and age
- Conduct required background checks
- Comply with ATF and state regulatory requirements
- Provide customer service
- Improve website functionality and performance
- Send transactional communications
- Send marketing communications (with consent)
- Prevent fraud or unlawful activity
3. Sale or Sharing of Personal Information
We do not sell personal information.
We do not share personal information for cross-context behavioral advertising.
We may disclose personal information only to service providers that perform services on our behalf (such as payment processors, shipping carriers, background check providers, website hosting, and analytics providers).
These providers are contractually obligated to use personal information solely for business purposes and not for their own marketing use.
Disclosures required by federal firearms regulations, including disclosures to the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) or other lawful authorities, are made solely to comply with legal obligations.
4. Colorado Privacy Act (CPA) – Colorado Residents
Colorado residents have the right to:
- Confirm whether we process personal data
- Access personal data
- Correct inaccuracies
- Delete personal data (subject to legal retention requirements)
- Obtain data portability
- Opt out of the sale of personal data, targeted advertising, or profiling
Because we do not sell personal data or engage in targeted advertising, opt-out rights regarding sale or targeted advertising are honored by default.
Deletion rights do not apply where retention is required by federal or state law, including ATF firearm transaction recordkeeping requirements.
Requests may be submitted to: office@backcountry-outpost.com. We will respond within 45 days as required by law.
5. California Privacy Rights (CCPA/CPRA)
California residents have rights under the CCPA as amended by the CPRA, including:
- Right to know what personal information we collect and use
- Right to access specific pieces of personal information
- Right to correct inaccurate information
- Right to request deletion (subject to legal exemptions)
- Right to limit use of sensitive personal information
- Right to non-discrimination
We do not sell or share personal information as defined by California law.
However, we may use analytics tools that collect information about website usage. These tools do not result in the sale of personal information by BCO.
Deletion requests do not apply to firearm transaction records or other information we are legally required to retain.
California residents may submit requests to: office@backcountry-outpost.com.
6. Analytics and Tracking Technologies
We use analytics tools such as Google Analytics and Meta Pixel to understand website usage and improve performance.
- Google Analytics may collect IP address, device identifiers, and usage data.
- Meta Pixel may collect website interaction data to measure advertising effectiveness.
These tools operate pursuant to their respective privacy policies. Data collected is used for internal analytics and advertising measurement purposes only and is not sold.
You may control cookie preferences through your browser settings.
7. SMS & TCPA Compliance
By providing your mobile phone number and opting into SMS communications, you consent to receive text messages from Backcountry Outpost related to orders, promotions, and customer service.
- Message frequency may vary.
- Message and data rates may apply.
- Consent is not a condition of purchase.
- You may opt out at any time by replying STOP.
SMS communications comply with the Telephone Consumer Protection Act (TCPA) and applicable state laws.
8. Data Retention
We retain personal information only as long as necessary to fulfill legitimate business purposes or comply with legal obligations.
Firearm transaction records, including ATF Forms 4473 and NFA documentation, are retained in accordance with federal law and ATF regulations. Such records are not subject to consumer deletion requests.
9. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission over the Internet can be guaranteed 100% secure.
10. Contact Information
Backcountry Outpost
223 89th St
Meeker, CO 81641]
Email: office@backcountry-outpost.com
Phone: 970-878-4428